As with many things in 2020, a number of conferences were cancelled and will be shown live online.
This is one of the conference talks that was due to be a conference talk, the premise is how Brand can be the leader in the fight back in H2 of 2020 until the end of 2021.
Brand is many things, it is often something even experienced Brand and Marketing leads struggle to articulate to their bosses, the teams around them and unfortunately to their potential customers.
This presentation goes through Brand history, what brand is, why the consumer has the power but that is not a bad thing, what are the opportunities and what should Brand and Marketing leaders be doing now for short term to long term success.
This was due to be delivered to Marketing leaders in July 2020 so the reference point is Covid and lockdowns.
If you would like to discuss this presentation or how you may implement with your team, click the button below: