How Brands Grow – Bryon Sharp
Why? This is the must read book for Marketers in recent times, I personally wasn’t so sure of why there was a cult like following to the man or the book until I read the book and the understand the messaging behind it. He talks about how advertising actually works, light and heavy consumers (uses a great Coca Cola reference), the value of brand activities, the power of noticeable over differentiation and making you more visible and stand out more often not comparing yourself to other brands and warns you not to use price as strategy, which always turns out to be a race to zero (unless you are apple). Marketing folk; If you haven’t already check out Mark Ritson vs Byron Sharp contest.
Predatory Thinking – Dave Trott
Why? A book that you will finish quickly, understand the importance of messaging, clarity of thought and storytelling. Dave Trott has a incomparable knack of writing in a style that just cuts through noise and helps you to understand Marketing, Advertising and the fluffy stuff in and around businesses. It is a book you will make notes about and help provide hours of content for your internal presentations and if a conference speaker a framework to use to cut through and slap people in the office in the best of ways.
High Growth Handbook – Elad Gil
Why? This book is a guidebook, a playbook for anyone wanting to create their own business or start up and what you need to do and when. The book is something you don’t pick up once, read and drop, it is something you go back and forth to and read to help you in your next venture. It’s beautifully produced too and makes you feel like you can tackle even the biggest of tasks as a business lead or owner.